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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Nov 3, 2022

Not every business owner enjoys marketing, but it’s necessary if you want to grow your business. However, you can make marketing work for you, even make it enjoyable, if you adopt a different approach. Marketing can feel overwhelming if you think you need to implement every marketing strategy and be everywhere all the time. There are several options and opportunities, but you can choose what aligns with you and your business.


In this episode of the Sassy Strategist podcast, host Kim Dawson interviews Kristi Mitchell, Marketing Strategist, who shares insight on how to create a custom marketing strategy that works for you and your goals. She talks about using pull marketing rather than push marketing strategy, especially as it relates to social media. Kristi also shares inspiration for creating lead magnets, overlooked marketing strategies that generate good ROI, and why it’s so important to have an overall marketing strategy before hiring specialists. 




* Pull marketing may be more effective than push marketing to engage your audience, and may align better with your personal brand.


* There are several strategies to choose from when it comes to marketing your business, you don’t need to implement them all. 


* Social media marketing may be more effective when you focus on 1-2 platforms.


* Many business owners focus their attention on the attraction stage of the marketing process, while not focusing enough on the conversion stage. 


* Hire a strategist before hiring a specialist. A strategist can create the overall plan that a specialist can then implement.




Kristi Mitchell is a Marketing Strategist. She specializes in working with established business owners who have relied on referrals and word-of-mouth to get to where they are today. They know in order to take their business to the next level, they need to finally get strategic about their marketing efforts. Kristi brings an MBA, over ten years of corporate marketing experience, and a drive for continual learning to the work she does with her clients. 


Go to for more information or to download her free social media calendar template. 



Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20+ years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 

If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at