Oct 30, 2020
Like many small business owners, Abby started her business on the side, working as a copywriter and content creator, while working full-time as a school teacher. She now runs a successful business with employees of her own.
On this episode of the podcast, Abby and I talk about taking your business through many different stages of growth, including updating, or even changing your services as your expertise and your market grow, learning to let go as we begin to hire contractors and employees, and the many mistakes we make along the way (Abby confesses to going through several hires early on before realizing she wasn’t prepared to hire effectively just yet!).
We also discuss the pros and cons of hiring contractors vs. employees, and when it’s time to transition from the former to the latter. As an added bonus, we also discuss specifically hiring a content strategist for your business as one of several people you may want to add to your contractor team, and why doing so can really fuel your business forward.
“If you’ve been in business for 5-6 years, going the DIY route or educating yourself on [content creation] is not what you need. You need to delegate this work out at this point in your business.” - Abby Herman