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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Nov 6, 2020

At a certain point in your business, you may find that your business can no longer sustain itself with just you on the team. You need to increase your revenue, but you’re working long hours trying to get all of your client work done, and run your business. While you haven’t met your revenue goals just yet, you also don’t have the time or capacity to take on new clients. You avoid marketing your business, and the quality of your work begins to suffer. You may also be feeling like you don’t enjoy your work the way you once did, and you want to return to feeling good about your business. 


In this episode of The Sassy Strategist, host Kim Dawson discusses the signs that tell you it’s finally time to hire employees, and why doing so is the only way to grow your business. Kim also shares three specific ways hiring employees helps you meet your revenue goals. 




  • Employees are an investment in your business, which isn’t the same as spending
  • Your business can only go so far with just you - building a team is crucial to growth
  • Hiring others gives you more time to focus on increasing sales and the number of clients you work with, as well as the opportunity to expand your services
  • Delegating administrative work to others helps you increase the amount of billable time you have available, therefore increasing your ability to bring in more revenue




Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to scale to the next level to increase their bottom line. With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. After working with Kim, her clients end up doubling, tripling, or even quadrupling their revenue, all while gaining their free time back.


If you’re ready to transition from day-to-day service provider to CEO, book a consultation call with Kim at