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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Sep 30, 2020

Host, Kim Dawson discusses various ways to create sales incentives for prospective clients without offering discounted prices. Solopreneurs can often be tempted to discount their services in order to make the sale, but Kim gives several reasons why discounting can be bad for your business, and for your clients. Kim offers pricing strategies that can help you charge what you’re worth, while also offering several options to appeal to your prospective client’s budgeting needs. Kim also shares three specific sales incentives for increasing the value of your offer and making prospective clients more likely to hire you.