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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Oct 22, 2020

You’re at maximum capacity and ready to start hiring employees, but you’re not sure how you’re going to pay for it. You’re stuck feeling overwhelmed doing everything yourself, but you’re also overwhelmed thinking about having to go through the process of hiring. Who should you hire first? How much will they cost your business? Will you need to give up current profit to pay for their salary? 

In this episode of The Sassy Strategist, host Kim Dawson shares some insight into what the hiring process can look like from a financial perspective, how hiring impacts profitability differently based on who you choose to hire first, and why hiring might be essential to growing your revenue. 

Kim also shares three specific strategies to help you budget and pay for your first hire.

Key Points to Ponder

  • Hiring can help you increase profit margins and long-term profitability
  • Initial profit margins vary based on who you hire first
  • Hiring gives you time to increase the number of clients you work with, and helps you increase your sales
  • Hiring can be a great way to scale your service-based business


About the HOST


Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to scale to the next level to increase their bottom line. With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. After working with Kim, her clients end up doubling, tripling, or even quadrupling their revenue, all while gaining their free time back.

If you’re ready to transition from day-to-day service provider to CEO, book a consultation call with Kim at