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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Apr 18, 2021

Many business owners have considered writing a book to share their expertise, build credibility, or grow their business. However, the process of writing and publishing a book brings about many questions - should you self-publish or go the traditional route, who do you need on your team, and how will you get your book out into the world?

This week’s guest is Jodi Brandon, a book editor, publishing partner and coach with 20 years experience in the publishing industry. Jodi shares insight into the process of creating a book from idea to market as we discuss the details of self-publishing, and what you need to be successful at writing, publishing, and marketing your first book.  


“The launch doesn’t make or break a book - you can continue to market and sell for the long-haul. It’s a marathon not a sprint.” - Jodi Brandon




  • If you’re writing a book to build credibility and business opportunities, self-publishing may be the route to take. If you’re looking to make a living as a writer, consider traditional publishing instead.
  • Whether you self-publish or get a traditional publisher you will be responsible for marketing your book. 
  • When it comes to pricing your book, stay away from trends. Compare your book to similar books and let that guide your pricing decisions.
  • The process of creating a book can be broken down into three stages; Write, Publish, and Market. Each stage is a detailed process in and of itself.
  • Getting the support you need is key to successfully creating and launching a book, and hiring a book coach can help. If you self-publish, you’ll need a book designer (not a graphic designer), an editor, a typesetter, and perhaps an indexer (if applicable) or a publicist.




Jodi Brandon has more than 20 years' experience in book publishing. After many years working in traditional publishing (in-house at a Big Four, a book packager, and a niche publisher), Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Today Jodi works primarily as a book editor and writing/publishing coach for creative entrepreneurs, bloggers, small business owners, and solopreneurs who want to grow their business with a book.