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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Jul 1, 2021

Robyn White is is the owner and founder of RDW Design Studio, a boutique website design studio specializing in strategic websites for home professionals and creative service providers. Through her supportive, streamlined, and stress-free design process, Robyn creates websites that are not just beautiful, but also prioritize attracting your ideal clientele.

On this episode of the podcast, Robyn and I discuss the importance of your website (which she says is your #1 marketing tool!), and how to ensure your website is developed, designed, and maintained in a way that best serves you and your business. 

We also discuss the benefits of using a WordPress platform, what to expect when hiring someone else to develop, design or maintain your website, how to maximize engagement on your site, why having an SSL certificate is a must, and the pros/cons of using an “all-in-one” platform.