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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Jul 7, 2022

If you’re not a fan of sales or selling, it might be because you’ve been taught traditional sales strategies such as pre-planned scripts, sales templates, or high pressure tactics. But the most effective sales strategies are the ones that break tradition, and focus on getting to know people, and finding ways to help them. In fact, having only one strategy really matters - giving someone space to share what they need, and have an honest conversation around whether or not you’re the right person to help. 


On this episode of the Sassy Strategist Podcast, host Kim Dawson presents a modern approach to sales, which includes focusing on the needs of your potential clients, seeing sales as an opportunity to help rather than sell your services, and being open-minded to the outcome, with no pressure to “close the deal.” Kim shares why you can’t really plan for a sales call, how to assess if it’s a good fit, and how to move past worry and fear about revenue when it isn’t a good fit. 




Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 


If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at