Preview Mode Links will not work in preview mode

The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

For more information, visit

May 30, 2023

There’s a misconception out there that scaling is the only way to increase revenue, increase profit, have more time, and run your business more efficiently. However, many solopreneurs and small business owners don’t really want to scale. In fact, what many call scaling, isn’t really scaling at all!

In this episode of The Sassy Strategist, host Kim Dawson dispels the myths around scaling, discussing the difference between scaling and other forms of growth. Kim shares strategies for achieving your goals without scaling, and without continuously growing your team. If you’re looking to stay small, but also increase revenue and profit, while getting your time back, this episode is for you. 


You can increase revenue and profit without scaling your business

Scaling is a form of growth, but you can grow your business without scaling.

When you build your team, profit may decrease in the beginning, but having a plan can help reduce the impact

When you add to your team, pricing needs to be re-evaluated to avoid a net loss

Systems may need to change as you grow your team


Kim Dawson is a results-driven business strategist and fractional CFO for solopreneurs and small business owners. She works with clients to increase profitability, improve cash flow, and manage their business more effectively, with less stress and more confidence and joy.

Kim has helped her clients double - and sometimes triple - their revenue, all while doing more of what they enjoy, and gaining their free time back. 

If you’re ready to have a profitable business that brings you the lifestyle you desire, book a discovery call with Kim at