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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Nov 29, 2023

In the initial stages of launching a service-based business, it's common to start with lower rates to attract clients and gain experience. Many entrepreneurs begin by charging hourly, ensuring they are compensated for their time. However, as expertise grows, sticking to hourly rates can hinder long-term profitability.

In this episode of the Sassy Strategist podcast, host Kim Dawson explores three key pricing models: monthly retainers, project-based pricing, and packaged services. Kim discusses the pros and cons of each, emphasizing the importance of transitioning away from hourly rates to build sustainable success. The episode delves into practical examples and strategies for implementing these models, providing valuable insights for businesses seeking to optimize their pricing structures.




  • Begin with lower hourly rates to attract clients and gain experience.
  • Relying solely on hourly rates can devalue expertise over time.
  • Monthly Retainers offer stability and easier budgeting for service providers.
  • Project-based pricing is ideal for one-time projects and helps to prevent miscommunication around expectations between you and your clients.
  • Packaged Services offers different service levels for various budgets without compromising value.
  • Flexible packages and tiers can help you maintain profitability and widen your clientele.
  • Combining pricing models bridges revenue gaps without losing income.





Kim Dawson is a small business strategist, consultant, accountant, and lifelong entrepreneur with a unique background and experience in a wide variety of industries. 

Kim’s the author of the Amazon best-selling book Passion to Profits: Your Guide to Building a Successful Business You Love and host of the long-running Sassy Strategist podcast where she delivers practical strategies to help you manage and grow your business. 

Kim works with small business owners to help increase revenue, cash flow, and profitability to help them achieve their goals for growth. 

Her passion is in helping those who are building more than just a business; they’re crafting a life rich in experiences, skill, and personal and professional fulfillment.

When not working, Kim can be found hiking in the woods, going for a run, watching Jeopardy, solving math problems for fun, or reading about her latest topic of interest while enjoying a cup of coffee and listening to music. 

If you’re ready to have a business that supports the lifestyle you desire, book a call with Kim today at