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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Feb 15, 2019

You spend a lot of time and money on your website; you need it to do its job. But that doesn’t mean you create content and throw it on your site. You need search engine optimization (SEO) so that Google can find you.

I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her insight into why SEO doesn’t need to be that confusing, overwhelming beast so many of us think it is. Like any other part of our business, we need to be strategic about how we think about our content so you can get the ROI you want out of your website.

“Put a megaphone up to your website so the content you have and the content you’re writing goes further, faster.” - Meg Clarke

In this episode, we talk about where to begin if you’re just starting out with SEO, why SEO is so important even when most of your business comes from referrals, the kind of content you need on your site and some easy fixes you can make to make your website more Google-friendly today.

About Meg Clarke

Meg is an SEO expert and the owner and founder of Clapping Dog Media. She focuses on creating functional websites using keyword analytics, site simplicity and her own personal experience to help her clients run successful online businesses. In addition, Meg specializes in communication, ensuring her customers learn and understand the SEO strategies with which she provides them so they leave Clapping Dog’s services feeling empowered in their businesses.