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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Jun 20, 2019

Do you work in a highly competitive industry and need to figure out how to stand out from your competition and have plenty of clients? Do you know how to be successful by sticking to your niche, and saying “no” to clients who are all wrong for you?

In this episode of The Sassy Strategist, Moira Thompson & Natalie Pinney of Whim Events share with us how they created a niche, boosted sales, and became a leader in their industry. We talk about how taking risks and being honest about who you really want to work with, as well as differentiating yourself from the competition, helped them build a high-end, luxury wedding planning, floral and design company, winning Boston Magazine’s “Best of Boston” for Best Wedding & Event Planner in 2018.

Natalie & Moira share their amazing story of how they found each other and created a wildly successful business, along with what they’ve learned, and the mistakes they’ve made along the way.

Listen in for more!

About Whim Events

Once upon a time, a dreamy floral designer met a spreadsheet-obsessed event planner. It was the perfect match. Together over a lot of coffee, crazy ideas and a mutual love for making people’s dreams come true, Moira Thompson & Natalie Pinney founded Whim Events in 2011. Whim Events has since blossomed into one of Boston’s leading full-service wedding planning, event design and floral studios. With over ten years of experience, we specialize in joyfully and thoughtfully guiding couples through every stage of the engagement. From scouting your ideal venue to curating well-crafted, intelligent design pieces that hone in on your life together, our team treats each wedding day with the utmost love & care.

Whim has been named one of New England’s Top Wedding Planners by My Weddings Magazine, awarded Boston’s Best Wedding Planner by the Improper Bostonian, and voted one of Boston’s Top 5 Florists on the Boston A-List.