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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love


The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.


Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.


About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."


For more information, visit www.kdawsonco.com.

Sep 2, 2020

Do you feel like the marketing strategies you’re “supposed to do”, just don’t feel right for you or your business? Do you wish marketing felt more natural, and even fun? 
   
Then don’t miss this episode of the Sassy Strategist Podcast where I interview Brit Kolo, Creator of The Marketing Personality Type Framework at MarketingPersonalities.com!


Brit shares insight around how to implement marketing strategies that align with your Myers-Briggs® Type Indicator (MBTI) to help you figure out which strategies work best for you and your business - so you actually enjoy marketing and see results!  

Brit also challenges the idea of focusing on your Ideal Client Avatar (ICA), and instead, focusing on what YOU bring to the table. 

This episode will inspire you to think differently about marketing, don’t miss it!!