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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Sep 18, 2018

Before we dive in, I want to note that we’re updating and refreshing The Sassy Strategist as we head into the fourth season. No longer are we simply listening to business owners’ stories. Instead, we’re diving deep into specific topics to provide you value and education with every episode. Expect insights, strategies and helpful tips for you, the listener! Plus some valuable business stories as we hear from others who have come before us. And this week, it’s just me kicking it off!

Differentiating yourself in your niche and in your industry is critical if you’re going to grow your business strategically and consistently. But so many business owners get stuck in figuring out what makes them different from the next gal.

I get it, which is why in this episode I’m helping you identify:

  • What you need clarity on to make your marketing so much easier
  • What to ask yourself before you sign up for that networking event or conference or spend time in that Facebook group or social platform
  • What to ask yourself after you’ve connected with your people

I know most of you don’t aspire to be the next Apple. But you do want that freedom and sense of ownership so you can feel good about what you’re doing while enjoying time to spend with your family and on the things that bring you joy. Take a listen and start standing out!

Mentioned in this episode:

  • How to Win Friends and Influence People by Dale Carnegie