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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Jul 15, 2022

Does creating consistent and interesting content feel too time-consuming? Have you considered hiring a content writer, but fear they won’t be able to accurately capture your brand or your voice? Do you wonder about content strategy and how you can build a genuine connection with your audience? Then don’t miss this episode of the Sassy Strategist podcast where host Kim Dawson interviews Emily Aborn, a Content Writer for Creative Entrepreneurs, as well as the Founder of She Built This®, a community for women entrepreneurs. 


Emily debunks a few myths about content creation, sharing her strategies for creating content that isn’t time consuming, and finding a content writer who can successfully communicate your personal brand, message, and voice. Emily discusses tips for sharing content across multiple platforms, how to speak to your ideal client, and why sharing content matters for both growing your business and making an impact. 




  • A good content writer can capture your brand and voice
  • Content strategy can help you build connections with your audience
  • Consistency matters more than how many platforms you use
  • Content builds the bridge between you and your ideal client
  • Write content as if you’re speaking to only one person to build connection




Emily Aborn is a Content Writer and founder/leader of She Built This.


She gets ideas out of her client's brains and onto the page by creating compelling content and copy that helps women entrepreneurs to reach their dreams AND their dream clients.


She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She enjoys hiking, reading, all the word and nerdy brain games she can get her hands on, and writing.




Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 


If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at