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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Jun 4, 2021

Christina Frei is a branding and marketing specialist and consultant for smart business owners who are trusted advisors to their clients. She helps them identify what she calls their “one voice, one strategy”, and brings sanity and clarity to their marketing life. 

On this episode of the podcast, Christina and I talk about finding your “innate marketing genius.” Learn how to discover your marketing archetype, how this leads to your unique marketing strategy, and how to shift your marketing efforts to be more intuitive and more effective!

We also discuss how to stop following marketing trends and just focus on what will work for you (and how to figure out what that is!). As an added bonus, we discuss how to make marketing more comfortable, and even more fun, so you can enjoy the marketing aspect of running your business.