Preview Mode Links will not work in preview mode

The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

For more information, visit

Jul 26, 2021

Bev Feldman is a marketing technology consultant at Your Personal Tech Fairy and helps coaches & solopreneurs create and maintain email automations that can build trust and nurture relationships with subscribers. Bev takes care of the tech side of email marketing so that you can focus more on the aspects of your business that bring you joy.


On this episode of the Sassy Strategist Podcast, Bev and I discuss why email marketing is an effective tool for creating better connections with your audience, engaging with your audience, and generating sales both now and in the future. We also discuss three top reasons why consistency matters, why using filters and tags are so important, and how to overcome your fears of email marketing.