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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Oct 27, 2022

Even the most experienced business owner can get nervous before a sales call. We might be worried about whether or not we make the sale, and if we don’t, how it will affect our revenue. Maybe you wish you didn’t have to worry about sales or marketing, and you think you’d be happier if you could just do what you love to do in your business. In fact, you’d rather not spend any time thinking about sales funnels, sales journeys, or sales scripts. But what if sales could be different?


On this episode of the Sassy Strategist Podcast, host Kim Dawson presents a new approach to sales - rather than worrying about following sales formulas, or even whether or not you get hired, what if you ask yourself if the client is the right fit for YOU! 




* You don’t need a sales script.

* The purpose of a sales call isn’t to win at selling, it’s to find out if you have the tools, resources, and skills to help someone, and if working together makes sense for both of you.

* Sales can be based on honesty, the desire to help, and a willingness to build a meaningful connection. 

* Before agreeing to work with someone, check to see if your values align.

* Having a non-scripted, relaxed approach to sales can lead to better results.



Kim Dawson is a results-driven business strategist and an expert at turning a good business into a great one. Her clients have reached their current capacity and need to make changes in order to generate more profits and get their time back! With over 20 years of entrepreneurship and accounting experience, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team without cutting into their profitability. 


If you’re ready to transition from day-to-day service provider to CEO, book a discovery call with Kim at