The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

For more information, visit www.kdawsonco.com.

How to Get More Clients by Selling Results with Kim Dawson

Nov 17, 2022

When selling to potential clients remember one thing - they want to know that you can provide what they need, do it within their budget, and if they hire you they’ll get results. To successfully sell your services, you need to be able to communicate these results at rates that align with the value of these results....

How to Create an Effective Marketing Strategy for Your Business with Kristi Mitchell

Nov 3, 2022

Not every business owner enjoys marketing, but it’s necessary if you want to grow your business. However, you can make marketing work for you, even make it enjoyable, if you adopt a different approach. Marketing can feel overwhelming if you think you need to implement every marketing strategy and be everywhere all the...

5 Questions to Ask Yourself Before Taking On a New Client with Kim Dawson

Oct 27, 2022

Even the most experienced business owner can get nervous before a sales call. We might be worried about whether or not we make the sale, and if we don’t, how it will affect our revenue. Maybe you wish you didn’t have to worry about sales or marketing, and you think you’d be happier if you could just do what you...

How to Do SEO Yourself with Karen Callahan

Oct 20, 2022

You’ve heard about SEO and how it can really drive traffic to your website, but you keep putting it off. SEO can seem overwhelming, overly technical, and can feel like there is too much to learn. However, SEO can actually be easy to learn and implement in your business. SEO may also be the most effective marketing...

Is Social Media Really Worth Your Time? with Kim Dawson

Oct 13, 2022

Are you spending copious amounts of time and energy on social media marketing and not getting the results you want? Is the pressure to be active on social media and keep up with the latest social media trends making you feel exhausted and frustrated? Have you considered breaking up with social media but fear your...