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The Sassy Strategist: Build a Profitable Business and a Lifestyle You Love

The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you.

Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to share their experience and expertise on a variety of small business topics.

About the Host: Kim Dawson is a Business Strategist, Author, Speaker, and Entrepreneur specializing in helping solopreneurs and small business owners enjoy financial freedom and a fulfilling, well-balanced life. Kim strives to help you create financial security from your business, along with more free time, more joy, and less stress. Her specialty areas include revenue generation, profit strategy, pricing, scaling, business development & growth. Kim is the author of "Passion To Profits: Your Guide To Building A Successful Business You Love."

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Nov 6, 2020

At a certain point in your business, you may find that your business can no longer sustain itself with just you on the team. You need to increase your revenue, but you’re working long hours trying to get all of your client work done, and run your business. While you haven’t met your revenue goals just yet, you also...

Oct 30, 2020

Like many small business owners, Abby started her business on the side, working as a copywriter and content creator, while working full-time as a school teacher. She now runs a successful business with employees of her own.

On this episode of the podcast, Abby and I talk about taking your business through many...

Oct 22, 2020

You’re at maximum capacity and ready to start hiring employees, but you’re not sure how you’re going to pay for it. You’re stuck feeling overwhelmed doing everything yourself, but you’re also overwhelmed thinking about having to go through the process of hiring. Who should you hire first? How much will they...

Oct 9, 2020

Identifying what your ideal client values, and aligning this with your own business values, is probably the most important factor in helping your business move forward. What your clients value most will determine which services and/or products you offer, how you will market them, and what you will charge for them. 


Sep 30, 2020

Host, Kim Dawson discusses various ways to create sales incentives for prospective clients without offering discounted prices. Solopreneurs can often be tempted to discount their services in order to make the sale, but Kim gives several reasons why discounting can be bad for your business, and for your clients. Kim...